diff --git a/Makefile.am b/Makefile.am
index 284ff9b..6f6c8cd 100644
--- a/Makefile.am
+++ b/Makefile.am
@@ -1,6 +1,6 @@
 SUBDIRS = spice
 
-pkgconfigdir = $(libdir)/pkgconfig
+pkgconfigdir = $(datadir)/pkgconfig
 pkgconfig_DATA = spice-protocol.pc
 
 DISTCLEANFILES =             \