diff --git a/plugins/colorhug/fu-colorhug-device.c b/plugins/colorhug/fu-colorhug-device.c
index 78fa7de7a..f94a42509 100644
--- a/plugins/colorhug/fu-colorhug-device.c
+++ b/plugins/colorhug/fu-colorhug-device.c
@@ -267,6 +267,7 @@ fu_colorhug_device_probe (FuUsbDevice *device, GError **error)
 				     "not supported with this device");
 		return FALSE;
 	}
+	fu_device_remove_flag (FU_DEVICE (self), FWUPD_DEVICE_FLAG_IS_BOOTLOADER);
 	quirks = g_strsplit (quirk_str, ",", -1);
 	for (guint i = 0; quirks[i] != NULL; i++) {
 		if (g_strcmp0 (quirks[i], "bootloader") == 0) {