diff --git a/libfwupdplugin/fu-plugin.c b/libfwupdplugin/fu-plugin.c
index 60974869b..1cbfbec9b 100644
--- a/libfwupdplugin/fu-plugin.c
+++ b/libfwupdplugin/fu-plugin.c
@@ -2137,10 +2137,6 @@ fu_plugin_runner_device_register (FuPlugin *self, FuDevice *device)
 	if (priv->module == NULL)
 		return;
 
-	/* don't notify plugins on their own devices */
-	if (g_strcmp0 (fu_device_get_plugin (device), fu_plugin_get_name (self)) == 0)
-		return;
-
 	/* optional */
 	g_module_symbol (priv->module, "fu_plugin_device_registered", (gpointer *) &func);
 	if (func != NULL) {