diff --git a/.circleci/config.yml b/.circleci/config.yml
index 87d4b167f..f849bb018 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -158,7 +158,7 @@ workflows:
             - build-snap
           filters:
             branches:
-              only: master
+              only: main
   deploy:
     jobs:
       - build-ubuntu-x86_64:
diff --git a/.github/workflows/main.yml b/.github/workflows/main.yml
index 983fa0468..a6b2c1397 100644
--- a/.github/workflows/main.yml
+++ b/.github/workflows/main.yml
@@ -1,9 +1,9 @@
 name: Continuous Integration
 on:
   push:
-    branches: [ master ]
+    branches: [ main ]
   pull_request:
-    branches: [ master ]
+    branches: [ main ]
 
 jobs:
   pre-commit:
diff --git a/.pre-commit-config.yaml b/.pre-commit-config.yaml
index 0c574614b..5d6f57cfa 100644
--- a/.pre-commit-config.yaml
+++ b/.pre-commit-config.yaml
@@ -3,7 +3,7 @@ repos:
     rev: v4.0.1
     hooks:
     -   id: no-commit-to-branch
-        args: [--branch, master, --pattern, 1_.*_X]
+        args: [--branch, main, --pattern, 1_.*_X]
     -   id: check-added-large-files
     -   id: check-byte-order-marker
     -   id: check-executables-have-shebangs
diff --git a/.tx/config b/.tx/config
index ff60389de..ff5e554ac 100644
--- a/.tx/config
+++ b/.tx/config
@@ -1,7 +1,7 @@
 [main]
 host = https://www.transifex.com
 
-[fwupd.master]
+[fwupd.main]
 file_filter = po/<lang>.po
 source_file = po/fwupd.pot
 source_lang = en
diff --git a/README.md b/README.md
index 8692e6fce..447cdbc11 100644
--- a/README.md
+++ b/README.md
@@ -3,7 +3,7 @@
 [![Build Status](https://github.com/fwupd/fwupd/actions/workflows/main.yml/badge.svg)](https://github.com/fwupd/fwupd/actions/workflows/main.yml)
 [![Coverity Scan Build Status](https://scan.coverity.com/projects/10744/badge.svg)](https://scan.coverity.com/projects/10744)
 [![Fuzzing Status](https://oss-fuzz-build-logs.storage.googleapis.com/badges/fwupd.svg)](https://bugs.chromium.org/p/oss-fuzz/issues/list?sort=-opened&can=1&q=proj:fwupd)
-[![CircleCI](https://circleci.com/gh/fwupd/fwupd/tree/master.svg?style=svg)](https://circleci.com/gh/fwupd/fwupd/tree/master)
+[![CircleCI](https://circleci.com/gh/fwupd/fwupd/tree/main.svg?style=svg)](https://circleci.com/gh/fwupd/fwupd/tree/main)
 
 This project aims to make updating firmware on Linux automatic, safe and reliable.
 
diff --git a/RELEASE b/RELEASE
index ffe09a282..89df5b965 100644
--- a/RELEASE
+++ b/RELEASE
@@ -2,7 +2,7 @@ fwupd Release Notes
 
 Forking stable branch:
 
-When forking master into a stable 1_7_X, be sure to disable the following CI jobs:
+When forking main into a stable 1_7_X, be sure to disable the following CI jobs:
  * publish-docs
  * publish-stable
 
diff --git a/contrib/ci/flatpak.py b/contrib/ci/flatpak.py
index 162b6e96b..28c3ce0d8 100755
--- a/contrib/ci/flatpak.py
+++ b/contrib/ci/flatpak.py
@@ -24,8 +24,8 @@ def prepare(target):
     sdk = "runtime/%s/x86_64/%s" % (data["sdk"], data["runtime-version"])
     num_modules = len(data["modules"])
 
-    # update to build from master
-    data["branch"] = "master"
+    # update to build from main
+    data["branch"] = "main"
     for index in range(0, num_modules):
         module = data["modules"][index]
         if type(module) != dict or not "name" in module:
diff --git a/docs/env.md b/docs/env.md
index 6d96df703..b85d9d832 100644
--- a/docs/env.md
+++ b/docs/env.md
@@ -55,7 +55,7 @@ Other variables, include:
 
 ## File system overrides
 
-These are not fully documented here, see <https://github.com/fwupd/fwupd/blob/master/libfwupdplugin/fu-common.c>
+These are not fully documented here, see <https://github.com/fwupd/fwupd/blob/main/libfwupdplugin/fu-common.c>
 for details.
 
 * `CACHE_DIRECTORY`
diff --git a/docs/hsi.md b/docs/hsi.md
index 4222e098e..df286cc8c 100644
--- a/docs/hsi.md
+++ b/docs/hsi.md
@@ -95,7 +95,7 @@ A runtime security issue detected.
 
 - Unencrypted [swap partition](https://wiki.archlinux.org/index.php/Dm-crypt/Swap_encryption). *[v1.5.0]*
 
-- The installed fwupd is running with [custom or modified plugins](https://github.com/fwupd/fwupd/tree/master/plugins). *[v1.5.0]*
+- The installed fwupd is running with [custom or modified plugins](https://github.com/fwupd/fwupd/tree/main/plugins). *[v1.5.0]*
 
 ## Tests included in fwupd {#tests}
 
diff --git a/plugins/README.md b/plugins/README.md
index d2a54490d..3279a01a1 100644
--- a/plugins/README.md
+++ b/plugins/README.md
@@ -23,6 +23,6 @@ This includes things like one plugin turning on a device, or providing missing
 metadata to another plugin.
 
 The ABI for these interactions is defined in:
-<https://github.com/fwupd/fwupd/blob/master/libfwupdplugin/fu-device-metadata.h>
+<https://github.com/fwupd/fwupd/blob/main/libfwupdplugin/fu-device-metadata.h>
 
 All interactions between plugins should have the interface defined in that file.