diff --git a/libfwupdplugin/fu-plugin-private.h b/libfwupdplugin/fu-plugin-private.h
index 54da55bbd..a1862440b 100644
--- a/libfwupdplugin/fu-plugin-private.h
+++ b/libfwupdplugin/fu-plugin-private.h
@@ -86,6 +86,9 @@ gboolean	 fu_plugin_runner_udev_device_added	(FuPlugin	*self,
 gboolean	 fu_plugin_runner_udev_device_changed	(FuPlugin	*self,
 							 FuUdevDevice	*device,
 							 GError		**error);
+gboolean	 fu_plugin_runner_device_created	(FuPlugin	*self,
+							 FuDevice	*device,
+							 GError		**error);
 void		 fu_plugin_runner_device_removed	(FuPlugin	*self,
 							 FuDevice	*device);
 void		 fu_plugin_runner_device_register	(FuPlugin	*self,
diff --git a/libfwupdplugin/fu-plugin-vfuncs.h b/libfwupdplugin/fu-plugin-vfuncs.h
index 6de3ee440..0cdbc3bdb 100644
--- a/libfwupdplugin/fu-plugin-vfuncs.h
+++ b/libfwupdplugin/fu-plugin-vfuncs.h
@@ -324,6 +324,19 @@ gboolean	 fu_plugin_udev_device_changed		(FuPlugin	*plugin,
 gboolean	 fu_plugin_device_removed		(FuPlugin	*plugin,
 							 FuDevice	*device,
 							 GError		**error);
+/**
+ * fu_plugin_device_created
+ * @plugin: A #FuPlugin
+ * @device: A #FuDevice
+ * @error: A #GError or %NULL
+ *
+ * Function run when the subclassed device has been created.
+ *
+ * Since: 1.3.9
+ **/
+gboolean	 fu_plugin_device_created		(FuPlugin	*plugin,
+							 FuDevice	*dev,
+							 GError		**error);
 /**
  * fu_plugin_device_registered
  * @plugin: A #FuPlugin
diff --git a/libfwupdplugin/fu-plugin.c b/libfwupdplugin/fu-plugin.c
index c2e7f425d..b62f61b31 100644
--- a/libfwupdplugin/fu-plugin.c
+++ b/libfwupdplugin/fu-plugin.c
@@ -1678,6 +1678,8 @@ fu_plugin_usb_device_added (FuPlugin *self, FuUsbDevice *device, GError **error)
 	/* create new device and incorporate existing properties */
 	dev = g_object_new (device_gtype, NULL);
 	fu_device_incorporate (dev, FU_DEVICE (device));
+	if (!fu_plugin_runner_device_created (self, dev, error))
+		return FALSE;
 
 	/* there are a lot of different devices that match, but not all respond
 	 * well to opening -- so limit some ones with issued updates */
@@ -1715,6 +1717,8 @@ fu_plugin_udev_device_added (FuPlugin *self, FuUdevDevice *device, GError **erro
 	/* create new device and incorporate existing properties */
 	dev = g_object_new (device_gtype, NULL);
 	fu_device_incorporate (FU_DEVICE (dev), FU_DEVICE (device));
+	if (!fu_plugin_runner_device_created (self, dev, error))
+		return FALSE;
 
 	/* there are a lot of different devices that match, but not all respond
 	 * well to opening -- so limit some ones with issued updates */
@@ -1950,6 +1954,38 @@ fu_plugin_runner_device_register (FuPlugin *self, FuDevice *device)
 	}
 }
 
+/**
+ * fu_plugin_runner_device_created:
+ * @self: a #FuPlugin
+ * @device: a #FuDevice
+ * @error: a #GError or NULL
+ *
+ * Call the device_created routine for the plugin
+ *
+ * Returns: #TRUE for success, #FALSE for failure
+ *
+ * Since: 1.3.9
+ **/
+gboolean
+fu_plugin_runner_device_created (FuPlugin *self, FuDevice *device, GError **error)
+{
+	FuPluginPrivate *priv = GET_PRIVATE (self);
+	FuPluginDeviceFunc func = NULL;
+
+	/* not enabled */
+	if (!priv->enabled)
+		return TRUE;
+	if (priv->module == NULL)
+		return TRUE;
+
+	/* optional */
+	g_module_symbol (priv->module, "fu_plugin_device_created", (gpointer *) &func);
+	if (func == NULL)
+		return TRUE;
+	g_debug ("performing fu_plugin_device_created() on %s", priv->name);
+	return func (self, device, error);
+}
+
 /**
  * fu_plugin_runner_verify:
  * @self: a #FuPlugin
diff --git a/libfwupdplugin/fwupdplugin.map b/libfwupdplugin/fwupdplugin.map
index 8abd920a0..04d807c48 100644
--- a/libfwupdplugin/fwupdplugin.map
+++ b/libfwupdplugin/fwupdplugin.map
@@ -531,3 +531,9 @@ LIBFWUPDPLUGIN_1.3.8 {
     fu_common_kernel_locked_down;
   local: *;
 } LIBFWUPDPLUGIN_1.3.6;
+
+LIBFWUPDPLUGIN_1.3.9 {
+  global:
+    fu_plugin_runner_device_created;
+  local: *;
+} LIBFWUPDPLUGIN_1.3.8;